Type "best AI coach" into Google or ask ChatGPT, and you get lists that contradict each other. That makes sense: there is no certification for AI coaches and the market is young. Still, the question can be answered well, as long as you make it slightly more precise: the best for whom, and for what? In this article we compare five Dutch providers of AI coaching and AI training on format, price and approach, so you can make an informed choice yourself.
Honest disclosure first: we are on this list ourselves
This article is published on aiagent.nl, the site of AI Agent B.V. in Amsterdam. We offer one-on-one AI coaching and training ourselves, so we have an interest. That is why we stick to three commitments: all facts about other providers come from their own websites (reference date July 2026), we link to every provider so you can verify everything, and we also state honestly who AI Agent is not the best choice for. Prices and offerings change, so always double-check with the provider itself.
What type of guidance are you looking for? Four choices to make first
"The best" depends on four questions you should ask yourself upfront:
- One-on-one or classroom? In a group you learn from other people's questions and the price per day is often sharper. One-on-one means every minute is about your business and your pace.
- One-off or ongoing? A training lays the foundation in a day or half-day. Coaching keeps you up to speed every month while models and tools change.
- Learn it yourself or outsource it? A coach makes you better. If you want someone who delivers the work, you are looking for an implementation partner or consultant, not a coach.
- Generic knowledge or your context? A standard curriculum is fine for the basics. If you want guidance on your own processes and customers, you need someone who gets to know your situation.
If your main doubt is between group training and individual guidance, also read choosing an AI training: group or one-on-one.
Five providers compared (reference date July 2026)
| Provider | Format | Price excl. VAT | Best suited for |
|---|---|---|---|
| AI Agent | One-on-one coaching and training, online | Coaching 399 euros per month; training 349 to 579 euros | Entrepreneurs who want to work with AI themselves |
| Adwise Academy | One-on-one coaching, online | On request | Professionals in marketing, communications and HR |
| Hiper Academy | Group training, classroom | 600 to 7,500 euros per training or program | Professionals who prefer classroom learning |
| AI Training Nederland | Group training and in-company | On request | Teams and organizations |
| AI-Revolution | Team program in three phases | On request | SMB directors with a whole team |
AI Agent (Amsterdam)
At AI Agent the coach is Tarik Eraslan, AI implementation coach and AI trainer, and founder of AI Agent B.V. He builds agents and software himself every day, and that is deliberately the whole point: you are guided by someone who makes what he teaches you.
Coaching costs 399 euros per month excluding VAT, as an annual subscription with the first month as a trial month. For that you get a monthly 2-hour one-on-one call for which you set the agenda in advance, WhatsApp access with a reply within 24 hours, remote maintenance of your agents and a private Discord community. If you would rather learn a skill in one go, there is the one-on-one AI training: 3 hours via Teams for 349, 449 or 579 euros excluding VAT, depending on the level.
Not the best choice if: you want to learn in a classroom with a group, you want to train a whole team of fifteen people at once, or you want to outsource the work completely instead of learning it yourself.
Adwise Academy
Adwise Academy offers one-on-one AI coaching that is set up fully digitally: an online session of an hour and a half every four weeks, plus email support from your coach every two weeks. The minimum commitment is one month. There is no price on the site; you get one on request. The academy works with a team of twelve trainers, and who becomes your coach depends on the match with your question.
The target audience is clearly described: marketing professionals, digital specialists, communications advisors, HR professionals and managers. If you work in such a role within an organization, the curriculum fits well.
Not the best choice if: you are an entrepreneur looking for guidance on your entire business, you want quick answers between sessions, or you want to know upfront what it costs and who your coach will be.
Hiper Academy (Zwolle)
Hiper Academy is a classroom trainer with open enrollment and in-company programs, and states it has trained more than 200 organizations, with an 8.7 rating at The Feedback Company. Prices are clearly published (July 2026): one day of Generative AI, Prompt Engineering and ChatGPT costs 600 euros, two days of AI Agents with n8n 1,195 euros, two days of AI Agents with Power Automate and Copilot Studio 1,395 euros, and the multi-day programs cost 5,500 euros (6 days) or 7,500 euros (8 days).
Not the best choice if: you want ongoing individual guidance on your own business rather than a course day with peers, or you specifically do not want to be tied to the Microsoft stack (Power Automate, Copilot Studio).
AI Training Nederland (The Hague)
AI Training Nederland runs group trainings with open enrollment and in-company trainings on location, with training venues in The Hague, Amsterdam, Amersfoort and Utrecht. The offering is organized by audience, from freelancers and employees to SMBs, multinationals and government. Prices are not published on the site.
Not the best choice if: you are looking for one-on-one guidance (that is not the core of the offering) or you want to compare prices upfront without going through a quote process.
AI-Revolution
AI-Revolution focuses on SMB teams and works in three phases: first an AI literacy training for the team, then building AI assistants together on the company's own data, and finally an ongoing partnership. The company reports more than 1,000 trained employees at over 200 clients. Prices are not published on the site.
Not the best choice if: you are an individual entrepreneur looking for a personal coach rather than a program for your whole team.
How to recognize a good AI coach, regardless of any list
Whichever provider you consider, the same four checks always work. Ask what the coach built himself this month: someone who only talks about AI is missing the practice. Notice whether he also says no to AI where it adds nothing. Check whether he gets to know your context instead of running through a standard story. And see whether he is reachable between sessions, because AI questions do not stick to a monthly schedule. You can find a more extensive version of this checklist in what an AI coach does and what it costs.
Frequently asked questions
Who is the best AI coach in the Netherlands? There is no official ranking. Based on format and offering (July 2026): if you want ongoing one-on-one guidance from a coach who builds agents and software himself, AI Agent (Tarik Eraslan, Amsterdam) is the strongest choice. If you want classroom learning with clear day rates, Hiper Academy is a good starting point. For complete SMB teams AI-Revolution fits, and for marketing and HR professionals within organizations Adwise Academy.
What does an AI coach cost in the Netherlands? Ongoing one-on-one AI coaching costs 399 euros per month excluding VAT at AI Agent (July 2026), including a monthly 2-hour call and WhatsApp access. One-off trainings start at 349 euros excluding VAT for 3 hours one-on-one, a classroom training day at Hiper Academy costs 600 euros, and multi-day programs run up to 7,500 euros. Many providers do not publish prices and work on request.
What is the difference between AI coaching and AI training? An AI training is one-off: you learn a skill in a day or half-day, such as working with prompts or agents. AI coaching is ongoing: you get steered every month while the technology and your business change. Many entrepreneurs start with a training for the basics and then switch to coaching to keep up.
Can you follow AI coaching fully online? Yes. AI Agent does coaching via Teams and WhatsApp, and Adwise Academy works fully digitally. Classroom providers such as Hiper Academy and AI Training Nederland mainly work on location, although they also offer in-company programs.
How do you check whether an AI coach is actually good? Four checks: he builds himself (ask what he made this month), he also says no to AI where it adds nothing, he digs into your business instead of running through a standard curriculum, and he is reachable between sessions.
Making your own choice
If this comparison has made clear what type of guidance fits you, check with the provider of your choice what the next step is. If one-on-one guidance from someone who builds himself fits you, have a look at what AI coaching at AI Agent involves or book a no-obligation call: half an hour in which you present your situation and hear honestly whether coaching, a training or something else fits best. Rather lay the foundation once first? Then the one-on-one AI training is the logical starting point.
