## What is an AI coach and what does one do?
An AI coach is someone who personally guides you in applying AI within your own business, not in theory but on your processes, your customers and your actual work. Where a training teaches you a skill once, a coach stays beside you over time as the technology shifts and your questions get sharper.
In practice that means: you bring a problem ("my quotes cost me half a day every week"), and the coach helps you solve it with AI. Sometimes that is an agent that takes over the work, sometimes a smarter way of working, sometimes the realisation that AI is not the best choice here yet. A good AI coach does not sell you a tool, but makes sure you get better at choosing and applying it yourself.
Why entrepreneurs hire an AI coach
Most entrepreneurs who choose coaching run into the same thing: they can see AI could change their business, but they never get past scattered experiments with ChatGPT. The knowledge is there, the time is not, and the overview is missing. A few situations that come up often:
- You have set up an agent or workflow, but it gets stuck and you do not know how to steer it.
- You read about new models and tools every week and have no idea what is actually relevant to you.
- You want to automate tasks but doubt whether it is worth the investment, and cannot bring yourself to decide.
- You are the only person in your business working with AI and lack someone to think alongside.
The difference with a book or a YouTube video is that a coach knows your context. He knows which agents you run, which mistakes you made last month and where you want to go. That means you do not have to explain what you do every time, and every conversation goes straight to the point.
What does an AI coach cost?
With AI coaching from AI Agent you pay 399 euros per month excluding VAT. It is an annual subscription with the first month as a trial, so you can see whether it fits you without risk. Everything runs on invoice, with no hidden layer underneath.
For that amount you get each month:
- A 2-hour one-on-one call for which you set the agenda in advance, so every conversation is about your priorities and not a standard curriculum.
- WhatsApp access with a reply within 24 hours, for the questions that come up between calls.
- Remote maintenance of your agents, so what you build keeps working when models or connections change.
- A private Discord community with other AI entrepreneurs, where you follow along with what they build and run into.
The reason coaching is a monthly fee and not a one-off price is simple: AI changes every month. A model that is best today may not be in three months. An agent that works now will need maintenance later. Coaching exists precisely for that ongoing act of keeping up.
AI coach vs AI training vs AI consultant
These three often get mixed up, while they serve a different purpose. Side by side:
| AI coach | AI training | AI consultant | |
|---|---|---|---|
| Duration | Ongoing, monthly | One-off, half a day | Per project or hour |
| Goal | Keep up and apply | Learn a skill | Advice or delivery |
| For whom | Entrepreneur who keeps using AI | Anyone wanting the basics or a specialism | Anyone outsourcing a concrete project |
| What you keep | Lasting guidance + community | Knowledge and a starting point | A report or built solution |
If you want to learn a skill once, a 1-on-1 AI training is the right fit: three hours over Teams for 349, 449 or 579 euros excluding VAT, depending on the level. If you want someone to do the work for you and deliver it, you are looking for a consultant or implementation partner. Coaching sits in between: you do it yourself, but not alone.
Many entrepreneurs start with a training to lay the groundwork, then move to coaching to keep it current. The two do not conflict.
How do you spot a good AI coach?
The market is full of people who did something else last year and now call themselves AI experts. A few honest criteria to watch for:
- He builds himself. Someone who only talks about AI and builds no agents or software of his own is missing the practice. Ask what he built this month.
- He also says no. A good coach tells you when AI is not the answer. Anyone who can solve everything with AI is selling something.
- He knows your context. Generic advice is free online. What you pay for is someone who thinks about your specific situation.
- He is reachable between sessions. AI questions do not arrive neatly once a month. Access outside the scheduled calls makes the difference.
At AI Agent the coach is Tarik Eraslan, AI implementation coach and AI trainer, and founder of AI Agent B.V. in Amsterdam. His background is in analysis: for 3.5 years he delivered macro analysis to more than 1,000 traders at IMC Trading. Since 2022 he has worked with AI daily and builds agents and software full-stack. Not a theorist, then, but someone who builds what he teaches you.
Who does AI coaching work for, and who not?
Coaching works best if you already use AI or seriously want to, and you are willing to put in the time yourself. You do not need to be technical, but you do need to want to learn and apply. The entrepreneurs who get the most out of it show up each month with a concrete question or a project they are working on.
It works less well if you are looking for someone to take the work off your hands entirely. In that case you are better off with a custom implementation, where a solution is built and delivered. Coaching assumes you stay at the wheel and get stronger yourself.
Frequently asked questions
What does an AI coach cost per month? At AI Agent, coaching costs 399 euros per month excluding VAT, based on an annual subscription with the first month as a trial. For that you get a monthly 2-hour one-on-one call, WhatsApp access with a reply within 24 hours, remote maintenance of your agents and access to a private Discord community. Everything on invoice.
What is the difference between AI coaching and AI training? A training is one-off: in half a day you learn a skill, for example working with agents or prompts. Coaching is ongoing: you keep getting steered each month while AI changes and your business grows. A training costs a one-off 349 to 579 euros excluding VAT, coaching is 399 euros per month.
Do I need technical knowledge for AI coaching? No. You do not need to code or understand AI models. You do need to be willing to apply AI in your work and put time into it. The coach translates the technology to your situation, you set the direction.
Can I stop after the trial month? The first month is a trial, so you can experience without risk whether it fits you. After that it runs as an annual subscription. If you want to know in advance whether it suits your situation, plan a conversation first and we will discuss it honestly.
Who is AI coaching for? For entrepreneurs and self-employed people who want to keep using AI in their business and are looking for someone to think alongside and keep up with. It works best if you want to get hands-on yourself, not if you want to outsource the work entirely.
Getting started with an AI coach
If you are unsure whether coaching fits you, the first month is a trial, so you can experience it at ease. See exactly what AI coaching involves, or plan a free conversation to discuss what you are running into. If you would rather learn a single skill first, look at the 1-on-1 AI training. Whatever you choose, you work directly with someone who builds agents and software himself.
